How Much Do You Pay Someone to Manage Google Ads?
There's no one-size-fits-all answer to the question: "How much do you pay someone to manage Google Ads?" Cost variables include the size of your business, the complexity of your campaigns, your market sector, and the expertise level of your Google Ads management team. Here, we delve deeper into the nuances of paying for Google Ads management.
The Basics of Google Ads Management
Google Ads management is not just about setting up and forgetting an ad campaign. It involves monitoring, testing, and refining ad strategies to maximize ROI. Skilled managers handle the following tasks:
Keyword research and selection
Writing engaging, click-worthy ad copy
Configuring ad targeting and bidding strategies
Monitoring ad performance and making necessary adjustments
Reporting on campaign outcomes
An agency that manages Google Ads can take this burden off your hands, allowing you to focus on your core business activities.
What Influences the Cost to Manage Google Ads?
Several factors impact the cost to manage Google Ads. These include:
Management Model: Some agencies charge a flat rate per month, while others may charge a percentage of your ad spend. The latter model can incentivize the agency to maximize your campaign performance, as their revenue is tied to your advertising spend.
Agency Expertise: Agencies with a proven track record of delivering results in Google Ads management often command higher fees. However, the increased campaign performance and ROI can justify the higher costs.
Complexity and Scale: Larger, more complex campaigns require more resources to manage, leading to higher costs. This includes managing multiple campaigns, ad groups, or languages.
Additional Services: Some agencies include services like conversion tracking, landing page design, or A/B testing in their management fees. Others may charge separately for these.
Typical Costs for Google Ads Management
A small business looking to manage Google Ads might expect to pay a management fee of $1,500 - $2,000/month. This covers the cost of setting up and continuously optimizing the campaign.
Medium-sized businesses with more complex campaigns might pay between $2,500 - $5,000/month, depending on the number of campaigns and ad groups being managed.
For large businesses or those in highly competitive industries, Google Ads management costs can go beyond $5,000/month. These businesses often run multiple complex campaigns simultaneously, increasing the management workload.
Benefits of White Label Google Ads Management
White Label Google Ads management is an increasingly popular solution for businesses who want to expand their services without scaling their teams. This involves outsourcing Google Ads management to a third-party agency, who then delivers the service under your brand name. Benefits include:
Scalability: You can offer more services without having to hire new employees or train your current team to manage Google Ads.
Expertise: White label providers specialize in Google Ads management, ensuring high-quality results for your clients.
Cost-Effective: Outsourcing to a white label provider can be more cost-effective than managing Google Ads in-house. You only pay for services as you need them, rather than maintaining a full-time staff.
Time-Saving: Your team can focus on core business activities, leaving the specialized task of Google Ads management to the experts.
Key Takeaways
The cost to manage Google Ads can vary greatly based on your business's needs, the agency's expertise, and the complexity of your campaigns. It's important to consider not just the cost, but also the value an expert Google Ads management agency can bring in terms of ROI and time saved. Whether you choose to hire an in-house team or opt for a white label Google Ads management solution, investing in expert management can be a game-changer for your Google Ads campaign performance.